The Company
MomoCon LLC is an Atlanta-based events company, featuring a large event in March held at Georgia Tech campus. In 2009, the convention welcomed 7200 people, all of whom did not pay for admission. Due to the free admission status, a new set of peripheral events has been created through momoconontour.com to attempt to build community and raise money to help the main event manage expenses.
The Challenge
MomoCon on Tour operates a separate website and about one event per month, most of which are local to the Atlanta area. These events are promoted on momoconontour.com, Facebook, MySpace, Twitter and a host of other places. Google Calendar proves to be a great way for attendees to keep up with the upcoming events in a single location, moreso than other alternatives which are either one-event-at-a-time, or give no way to see previous event information (such as Facebook events, which are difficult to access after the event has passed). It can also be integrated to HTML emails and other formats in ordered to be utilized IN other alternative methods of advertising.
Below is a snippet from the MomoCon on Tour calendar, featuring both events throughout the rest of calendar year 2009 and MomoCon staff meetings, which are often poorly advertised but are very necessary for the continuation of the main event.
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2 comments:
Prediction: Jess will find a clever way to link this assignment to Momocon. Ooops, too late with the prediction, it's come to reality :)
I also used the Google Calendar on my assignment - I couldn't figure out a way to make it interactive (meaning you can enter dates right there from the mashup), but I don't think it's possible. Check out Rahul's post using Google's Visualization API - good stuff. Nice job, Jess.
I tried to use Google Analytics, which I am also now using for MomoCon, but the embedding wouldn't work in blogger because I couldn't figure out how to get into the header to add the script features for the reports. However, Google Analytics was very helpful for reports and sharing with other head staffers on an individual basis (they can have their own dashboards and such through their google accounts, it's neat!).
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